Laurel Lunsford
art director
Laurel Lunsford
art director
Art Director. Painter. Illustrator.
Toyota
ice match
Toyota
ice match
What happens when Olympic and Paralympic Hockey players, figure skaters, speed skaters and even snowboarders meet on the ice for an epic game of pick up hockey? This spot showcases these elite athletes bringing their unique skills to the ice, and exemplifying Toyota’s commitment to movement and mobility.
Because when you’re free to move, anything is possible.
Charles Schwab
Built for Traders
Charles Schwab
Built for Traders
Traders are built different. They’re confident, persistent and gutsy. And a great trader knows when to give their gut feelings a gut check. So Schwab built a platform to do just that.
A platform that's built for traders, by traders. And backed by Schwab.
CLIENT: CHARLES SCHWAB
ART DIRECTION: LAUREL LUNSFORD
COPYWRITING: KATHLEEN MUELLER
Mekanism
Stitch Fix
remix
Stitch Fix
remix
Breaking up is emotional. And breaking up with your wardrobe… emotional enough to warrant its own slow jam. So we teamed up Stitch Fix with Keegan Michael Key to create the ultimate clothing breakup ballad.
Gonna Stitch Fix It…
Keegan took to Twitter and Instagram to publicly announce the break up.
Toyota
start your impossible
Toyota
start your impossible
To communicate Toyota’s shift from a car company to a mobility company, we partnered with the Olympic and Paralympic games. Under the established mantra of “Start Your Impossible”, we wanted to inspire everyday people to put aside whatever is holding them back— fear, insecurities, lack of time— and just take the first step toward their own goals. At the same time, we introduced a fleet of new Toyota prototypes that were built to make mobility accessible to all.
Because when you’re free to move, anything is possible.
VIDEO
Social
Toyota Sales Event
Toyota Sales Event
In the social world, no two media placements are the same. To cover all the best practices in the many places Toyota Sales Event Videos live, plus the many different audiences, we create a ton of videos. 3 different aspect ratios, two different lengths, with dynamically changing sign messaging and background vehicles. This all adds up to a producer’s nightmare…but also a lot of fun.
AdAge
young creatives cover competition
AdAge
young creatives cover competition
For Ad Age’s Young Creatives Cover Competition 2018, the challenge was to create a powerful image that inspires other to take action for an important cause. In the era of the #MeToo movement, students protesting gun violence and political unrest, we wanted to remind fellow AdAge readers that we can use our creative tools for change. Progress starts with seeing the problem, drawing attention to it, giving it exposure and helping others to see it too. From there, the tools are at our disposal.
Of over 600 submissions globally, our cover was selected as one of 3 finalists, and was featured in the June 2018 edition of Ad Age and at the Cannes Lion Festival.
ART DIRECTION: LAUREL LUNSFORD & PRISCILLA KARAMZADEH
RPA
Dole
color me coconut
Dole
color me coconut
Dole made a huge splash in the fruit bowl world by adding coconut water to their amazing fruit bowls, an industry first. This colorful spot was designed to help Dole, and their new fruit bowls, make a splash with shoppers. They were proud to share that sales rose 50% in the first month of airing this campaign.
Honda INSIGHT
perfect from every perspective
Honda INSIGHT
perfect from every perspective
The All-New Honda Insight is an incredibly practical hybrid that actually looks sleek and sophisticated (bye bye Prius). These demo videos showcase the Insights every day function and breathtaking form.
Honda
summerbration
Honda
summerbration
From sketches to monochrome-worlds, I had the opportunity to concept, design, and bring the world of the Honda Summerbration Sales Event to life across print, digital, POP and OOH media. It's a Summerbration! Bah buh buh buh ba da ba dah.
Dole
açaí bowls
Dole
açaí bowls
For the launch of Dole's pre-made açaí bowls, we created an campaign that’s easy as Ah-Sah-Yee.
The Honda Classic
The Honda Classic
Ready. Set. Drive. Each year, Honda sponsors a tournament as part of the PGA tour: The Honda Classic. I illustrated and developed the look and feel for the tournament centered around what Honda and golf have in common. Drive. The drive to be better and never stop chasing your dreams.
Kodak Moments
Kodak Moments
With a new app called Kodak Moments, Kodak makes it easier than ever to create quality photographic products, and most importantly, get photos out of your phone so they can be shared with others in creative, memorable ways. For the 2016 holiday season, I helped illustrate customizable photo cards to be personalized and ordered with just few taps.
