Rosetta Stone
now we’re talking
Rosetta Stone
now we’re talking
While Rosetta is still a power player in the language learning space, it still conjures perceptions of being somewhat old and outdated because of the yellow box sets that made it so popular in the 90s.
This campaign seeks to bring some relevance back to the brand by focusing on what they do best, their immersive language learning tools. They may just be... too immersive.
CLIENT: Rosetta Stone
ART DIRECTION: LAUREL LUNSFORD
COPYWRITING: Andrew Crawford
Directors: Speck & Gordon
Mekanism
Alaska | Hawaiian
raising the bar
Alaska | Hawaiian
raising the bar
We tapped into the main character energy that comes with travel and found our very own main characters to hype up Alaska’s growing list of premium features.
Four unique influencers. Six broadcast spots. And an entire suite of content native to their social channels.
CLIENT: Alaska | Hawaiian
ART DIRECTION: LAUREL LUNSFORD
COPYWRITING: Morgan Cavanaugh
Director: India Harris
Mekanism
Harmless Harvest
you have good taste
Harmless Harvest
you have good taste
Nothing feels better than a compliment. Especially from someone with good taste. And no one knows good taste better than Harmless Harvest.
CLIENT: Harmless Harvest
ART DIRECTION: LAUREL LUNSFORD
COPYWRITING: Andrew Crawford
Photographer: Tom Van Schelven
Mekanism
Stitch Fix
remix
Stitch Fix
remix
Breaking up is emotional. And breaking up with your wardrobe… emotional enough to warrant its own slow jam. So we teamed up Stitch Fix with Keegan Michael Key to create the ultimate clothing breakup ballad.
Gonna Stitch Fix It…
Keegan took to Twitter and Instagram to publicly announce the break up.
Charles Schwab
Built for Traders
Charles Schwab
Built for Traders
Traders are built different. They’re confident, persistent and gutsy. And a great trader knows when to give their gut feelings a gut check. So Schwab built a platform to do just that.
A platform that's built for traders, by traders. And backed by Schwab.
CLIENT: CHARLES SCHWAB
ART DIRECTION: LAUREL LUNSFORD
COPYWRITING: KATHLEEN MUELLER
Mekanism
Toyota
ice match
Toyota
ice match
What happens when Olympic and Paralympic Hockey players, figure skaters, speed skaters and even snowboarders meet on the ice for an epic game of pick up hockey? This spot showcases these elite athletes bringing their unique skills to the ice, and exemplifying Toyota’s commitment to movement and mobility.
Because when you’re free to move, anything is possible.
Toyota
start your impossible
Toyota
start your impossible
To communicate Toyota’s shift from a car company to a mobility company, we partnered with the Olympic and Paralympic games. Under the established mantra of “Start Your Impossible”, we wanted to inspire everyday people to put aside whatever is holding them back— fear, insecurities, lack of time— and just take the first step toward their own goals. At the same time, we introduced a fleet of new Toyota prototypes that were built to make mobility accessible to all.
Because when you’re free to move, anything is possible.
VIDEO
Social
AdAge
young creatives cover competition
AdAge
young creatives cover competition
For Ad Age’s Young Creatives Cover Competition 2018, the challenge was to create a powerful image that inspires other to take action for an important cause. In the era of the #MeToo movement, students protesting gun violence and political unrest, we wanted to remind fellow AdAge readers that we can use our creative tools for change. Progress starts with seeing the problem, drawing attention to it, giving it exposure and helping others to see it too. From there, the tools are at our disposal.
Of over 600 submissions globally, our cover was selected as one of 3 finalists, and was featured in the June 2018 edition of Ad Age and at the Cannes Lion Festival.
ART DIRECTION: LAUREL LUNSFORD & PRISCILLA KARAMZADEH
RPA
Honda INSIGHT
perfect from every perspective
Honda INSIGHT
perfect from every perspective
The All-New Honda Insight is an incredibly practical hybrid that actually looks sleek and sophisticated (bye bye Prius). These demo videos showcase the Insights every day function and breathtaking form.
Honda
summerbration
Honda
summerbration
From sketches to monochrome-worlds, I had the opportunity to concept, design, and bring the world of the Honda Summerbration Sales Event to life across print, digital, POP and OOH media. It's a Summerbration! Bah buh buh buh ba da ba dah.
